Financial advisors often struggle with creating marketing and social media content – especially when they don’t have a dedicated marketing team. Now you can plan your 2023 marketing, social media and client cultivation strategy using our free calendar template.
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Top 5 Strategies for Virtual Business Growth
by Tiffany MarkarianBeing in a virtual environment does not have to impair your ability to revitalize your business or growth strategy. In fact, working from home may be your ideal opportunity to do some behind the scenes work on your business. Below are the top 5 virtual business growth strategies you can execute in a remote environment to advance your business momentum.
Read MoreMarketing Strategies That Work With Any Budget
by Tiffany MarkarianMarketing strategies and tips for any budget can be successful provided you use the right strategies. Having unlimited marketing dollars does not guarantee clients will engage. Successful marketing requires you to know your ideal client and what they truly want. You need to know the problems they want to solve, how they define value and how they want to receive information. This is the key to marketing, no matter what size budget you have.
Read MoreAre Your Virtual Team Meetings Boring?
by Tiffany MarkarianWhen you hear the phrase “virtual team meetings” do your eyes roll? Has your team been showing up for meetings but staying off camera? With the reliance on virtual communication these days that may be the case.
Read MoreThe Right Practices for Greeting Clients in the Office
by Tiffany MarkarianEvery member of your firm is part of the client’s experiential process. Leaders and staff members who create exceptional client experiences are the professionals who rise to the top in a value-compressed environment. Once you recognize this fact, you can integrate common strategies to personalize and humanize your client experience. One of the most personal aspects of the client experience is greeting clients in the office.
Read MoreTime Management Checklist for Financial Advisors
by Tiffany MarkarianTime management is prioritizing tasks in your business and personal life so you can maximize productivity. The goal is to create an environment that is conducive to maximum effectiveness and efficiency. If you feel you are falling prey to time management culprits, it may be time to start blocking and tackling. You don’t want to put your client experience or your goals at risk. Use our “Time-Wasters Checklist” below to help you identify inefficiencies in your business or areas that might need immediate attention.
Read MoreTackling the Top 4 Time Management Traps for Financial Advisors
by Tiffany MarkarianAs the head of your business, there are things you do and know that no one else does. It’s what makes you a valuable resource and an exceptional financial advisor. As your practice grows; however, the challenge becomes time management. The goal is to keep your practice running efficiently so you stay client focused. The more you try to control everything in your business, you lose the ability to scale your business. It puts your entire client experience at risk.
Read MoreThe Flub Many Financial Advisors Make with Affluent Referrals
by Tiffany MarkarianReferrals are the reward and hallmark of any good business. As such, there are many scripts and approaches financial advisors will use to get new referrals. The challenge, if you ask most advisors, is the referrals they are receiving do not always meet their ideal “A” client profile. There is an inherent flub many advisors are making with affluent referrals.
Read More“Final Four” March Madness Marketing Strategies
by Tiffany MarkarianIt’s March Madness and we are sharing the “Final Four” marketing strategies for financial advisors and insurance professionals There are a plethora of marketing strategies and tools available, but when you try to execute them all, things can get haphazard. We are sharing the “Final Four” tactics that should be part of every effective marketing or business development plan.
Read More8 Considerations When Hiring a Marketing Director
by Tiffany MarkarianMarketing is a key function in building any successful organization; therefore, it requires assessing and hiring the right marketing director. The challenge when investing in marketing is there is no one magic marketing strategy for success. Rather, it is the continued execution and mix of marketing strategies that will help position your firm as a competitive entity.
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