Tiffany Markarian

10 Ways to “Wow” Your Clients and Provide a VIP Experience

by Tiffany Markarian

Creating a “wow” or VIP experience for clients is about building your business around the client. It is going above the expected and delivering the unexpected. Every interaction a client has with you is part of their experience. They are observing you, listening to what you say, and scrutinizing every interaction. They are assessing what they are paying for and the value that is being delivered. Creating a “wow” or VIP experience is about delivering something clients never knew they needed, at no additional cost to them.

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Tiffany Markarian10 Ways to “Wow” Your Clients and Provide a VIP Experience

The Flub Many Financial Advisors Make with Affluent Referrals

by Tiffany Markarian

Referrals are the reward and hallmark of any good business. As such, there are many scripts and approaches financial advisors will use to get new referrals. The challenge, if you ask most advisors, is the referrals they are receiving do not always meet their ideal “A” client profile. There is an inherent flub many advisors are making with affluent referrals.

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Tiffany MarkarianThe Flub Many Financial Advisors Make with Affluent Referrals

“Final Four” March Madness Marketing Strategies

by Tiffany Markarian

It’s March Madness and we are sharing the “Final Four” marketing strategies for financial advisors and insurance professionals  There are a plethora of marketing strategies and tools available, but when you try to execute them all, things can get haphazard. We are sharing the “Final Four” tactics that should be part of every effective marketing or business development plan.

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Tiffany Markarian“Final Four” March Madness Marketing Strategies

8 Considerations When Hiring a Marketing Director

by Tiffany Markarian

Marketing is a key function in building any successful organization; therefore, it requires assessing and hiring the right marketing director. The challenge when investing in marketing is there is no one magic marketing strategy for success. Rather, it is the continued execution and mix of marketing strategies that will help position your firm as a competitive entity.

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Tiffany Markarian8 Considerations When Hiring a Marketing Director

The New Rules for Approaching Prospects

by Tiffany Markarian

Gear up everyone. There is a new set of rules for approaching prospects and clients. As we look back on this past year, it is clear the pandemic has left people fatigued, stressed, and frustrated. The ongoing disruption and losses have caused people to reflect on things. Prospects and clients are asking themselves, who is truly bringing value to my life? Who is helping me feel secure amidst all this chaos? Is the money I am spending to work with a financial professional delivering the outcomes and experience I want?

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Tiffany MarkarianThe New Rules for Approaching Prospects

Getting Results with Niche Marketing

by Tiffany Markarian

One of the biggest challenges with niche marketing is getting results. There could be a variety of reasons for this, but most often it is due to approaching the market the wrong way. There are a few ingredients that need to happen to find success with niche marketing, not just in the short-term, but for a long-term sustainable approach for your business.

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Tiffany MarkarianGetting Results with Niche Marketing

10 Marketing Tips That Work for Any Budget

by Tiffany Markarian

Marketing tips for any budget can be successful provided you use the right strategies. Having unlimited marketing dollars does not guarantee clients will engage. Successful marketing requires you to know your ideal client and what they truly want. You need to know the problems they want to solve, how they define value and how they want to receive information. This is the key to marketing, no matter what size budget you have.

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Tiffany Markarian10 Marketing Tips That Work for Any Budget

Maximizing Virtual Client Meetings During COVID-19

by Tiffany Markarian

Let us begin this article by acknowledging we are running our business during a pandemic and it has gone on far longer than expected. Advisors and financial professionals are using every means possible to stay connected with clients and that is a good thing. The one thing we cannot forget during a pandemic; however, is we are still responsible for delivering an exceptional client experience. So how do we conduct virtual client meetings during COVID-19?

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Tiffany MarkarianMaximizing Virtual Client Meetings During COVID-19

Digital Marketing During and Post-COVID

by Tiffany Markarian

With everything going amidst market downturns and Corona, how you interact with prospective clients and position your message is key. It is tempting to leverage digital marketing platforms to reach new clients; however, your message needs to be about serving your clients’ emotional needs, not just their economic needs. This is the key to client development in a tumultuous market.

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Tiffany MarkarianDigital Marketing During and Post-COVID

Acquiring Referrals During and Post-Crisis

by Tiffany Markarian

There are many effective strategies for acquiring referrals and introductions from your existing clients and relationships. This holds true even in down markets or a crisis. The key is to not come off as optimistic or tone deaf, especially when your client is expecting you to focus on their needs during a crisis. What you can do is socialize the conversation and express your willingness to help people like them during this time.

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Tiffany MarkarianAcquiring Referrals During and Post-Crisis