Financial advisors often struggle with creating consistent marketing and social media content – especially when they don’t have a dedicated marketing team. Now you can plan and organize your 2024 marketing, social media, and client cultivation communications using our free 2024 Financial Advisor Marketing Calendar – featuring brand new content!!!
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The Secrets to Scaling an Advisory Practice
by Tiffany MarkarianFinancial advisors are often told by leadership or business consultants to “grow your financial practice,” expand your assets under management, or increase activity. The challenge with growth-based goals is they often overlook the obstacles and historical sticking points that can plague an advisor’s business.
Read More3 Ways to Serve the Emotional Needs of Prospects and Clients
by Tiffany MarkarianIt’s been proven time and time again – emotions drive decision making. By properly uncovering a prospect’s and client’s emotional needs, financial advisors can help them make rational, informed choices. You can help them avoid impulse decisions that may harm their well-being, such as letting an insurance policy lapse or coming out of the market at the wrong time.
Read MoreTackling the Top 4 Time Management Traps for Financial Advisors
by Tiffany MarkarianAs the head of your business, there are things you do and know that no one else does. It’s what makes you a valuable resource and an exceptional financial advisor. As your practice grows; however, the challenge becomes time management. The goal is to keep your practice running efficiently so you stay client focused. The more you try to control everything in your business, you lose the ability to scale your business. It puts your entire client experience at risk.
Read MoreOvercoming Prospect Indecision and Delays
by Tiffany MarkarianOne of the many challenges financial advisors face is dealing with prospect indecision and delays. Despite the importance of financial planning, prospects often delay taking the next steps. In this article, we’ll delve into several reasons behind a prospect’s delay and how advisors can address these roadblocks effectively.
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Storytelling in the Planning Process
by Tiffany MarkarianWhether you are a financial advisor trying to engage new clients or a recruiter trying to engage new advisors, storytelling in your initial planning meetings sets the tone for the relationship. But whose story are you telling?
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11 Distinct Ways to Recognize and Appreciate Your Top Clients and Advisors
by Tiffany Markarian- When delivering “White Glove” service, it is important to consider recognition and client appreciation programs that celebrate your top clients, advisors, and centers of influence. It’s one thing to process and service someone’s business; it’s another to keep your top relationships loyal.
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Time Management Checklist for Financial Advisors
by Tiffany MarkarianTime management is prioritizing tasks in your business and personal life so you can maximize productivity. The goal is to create an environment that is conducive to maximum effectiveness and efficiency. If you feel you are falling prey to time management culprits, it may be time to start blocking and tackling. You don’t want to put your client experience or your goals at risk. Use our “Time-Wasters Checklist” below to help you identify inefficiencies in your business or areas that might need immediate attention.
Read More10 Ways to “Wow” Your Clients and Provide a VIP Experience
by Tiffany MarkarianCreating a “wow” or VIP experience for clients is about building your business around the client. It is going above the expected and delivering the unexpected. Every interaction a client has with you is part of their experience. They are observing you, listening to what you say, and scrutinizing every interaction. They are assessing what they are paying for and the value that is being delivered. Creating a “wow” or VIP experience is about delivering something clients never knew they wanted, at no additional cost to them.
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