branding

All posts tagged branding

The New Rules for Approaching Prospects

by Tiffany Markarian

Gear up everyone. There is a new set of rules for approaching prospects and clients. As we look back on this past year, it is clear the pandemic has left people fatigued, stressed, and frustrated. The ongoing disruption and losses have caused people to reflect on things. Prospects and clients are asking themselves, who is truly bringing value to my life? Who is helping me feel secure amidst all this chaos? Is the money I am spending to work with a financial professional delivering the outcomes and experience I want?

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Tiffany MarkarianThe New Rules for Approaching Prospects

Getting Results with Niche Marketing

by Tiffany Markarian

One of the biggest challenges with niche marketing is getting results. There could be a variety of reasons for this, but most often it is due to approaching the market the wrong way. There are a few ingredients that need to happen to find success with niche marketing, not just in the short-term, but for a long-term sustainable approach for your business.

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Tiffany MarkarianGetting Results with Niche Marketing

Surpassing Competitors in a Tumultuous Environment

by Tiffany Markarian

With everything going on right now with the market and Corona, how we interact with clients is our main competitive advantage. To be a first-class winning organization, you need to know how to serve your clients’ emotional needs, not just their economic needs. When we have an exceptional and elevated experience, it stays with us. This is the key to surpassing competitors in a tumultuous environment.

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Tiffany MarkarianSurpassing Competitors in a Tumultuous Environment

Is Communicating Your Value Missing the Mark?

by Tiffany Markarian

Communicating your value for Fee-Only advisers has become a competitive undertaking. It is complicated by fee pressures, access to affluent clients and an ever-evolving service model. Advisers try to set themselves apart from others, but in many cases, the message is missing the mark.

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Tiffany MarkarianIs Communicating Your Value Missing the Mark?

How to Write a Must-Read Professional Bio

by Tiffany Markarian

There are many personal branding tools you will use throughout your career and your professional bio is one of the most important. Your professional bio delivers a relevant story about you and how your experience benefits prospective clients. While a resume can be dry and straightforward, a professional bio ties your achievements to the outcomes you bring clients. The art of writing a must-read professional bio is simple, make it meaningful to the clients you want to serve.

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Tiffany MarkarianHow to Write a Must-Read Professional Bio

7 Webinar Marketing Mistakes to Avoid

by Tiffany Markarian

For many professionals, particularly solo or smaller firms, webinar marketing can seem exciting and overwhelming. If you are the one organizing the event, promoting the event, and garnering registrations that can be a challenge. Many larger firms succeed with webinar marketing because they have a sizable operation for marketing and outreach.

When building a game plan for webinar marketing, there are 7 key mistakes you should avoid.

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Tiffany Markarian7 Webinar Marketing Mistakes to Avoid

Opening Niche Markets with Strategic Alliances

by Tiffany Markarian

Financial advisors and business professionals have the opportunity to open new niche markets with strategic alliances. Strategic alliances allow you to work with people who share similar values, yet, come from different aspects of planning. Strategic alliances may also allow you to bring additional experiences to clients that might otherwise be out of reach.

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Tiffany MarkarianOpening Niche Markets with Strategic Alliances

Is Your “About Us” Page Interesting?

by Tiffany Markarian

If a client or prospect reads your “About Us” page will they think it’s interesting? Your “About Us” page is one of the most important pages on your website. It shows who you are and why people should engage with you. As you craft your company website, social media pages or professional bio, you always want to engage people with the work you do and the value you provide…that’s your core. It’s easy to forget; however, that your team is made up of interesting people. These are the people who your prospects and clients will be interacting with. You want to appeal to your clients’ curiosity. You can make your “About Us” page more interesting and engaging by sharing what makes you and your team…you!

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Tiffany MarkarianIs Your “About Us” Page Interesting?

The New Rules for Approaching Advisors

by Tiffany Markarian

There are new rules for approaching and insurance professionals. As we have seen for centuries, when a crisis happens, insurance is there. When markets become volatile, financial advisors often see an uptick in insurance activity. The insurance industry has always been there to keep families and businesses whole and provide supplemental income in times of need. Sometimes, however, it takes a crisis or a pandemic to create that indelible reminder in the minds of advisors and clients of the need to protect your health, economic security, and emotional security. Insurance involves much more than managing potential risk; it is a critical survival tool.

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Tiffany MarkarianThe New Rules for Approaching Advisors