All posts tagged cultivation

3 Ways to Replicate Your Best Clients

by Deborah Nelson

Imagine what your business would look like if you replicated your best clients. You push hard to accomplish goals and improve efficiency, but when you are in a service-oriented industry, such as wealth advisory or insurance, it becomes harder to maintain a high level of personal service. That in turn, makes it harder to grow your overall business.

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Deborah Nelson3 Ways to Replicate Your Best Clients

Letting Go of Less Than Profitable Clients

by Tiffany Markarian

A tough decision many firms face is whether or not to let go of less-than-profitable clients. It comes down to the business model you want for your future. Some firms will work with any client who wishes to take positive action in their lives, regardless of their profitability to the firm. This can be a successful model, but it may require increased overhead, technology or staff to support the service needs long-term. On the other hand, letting go of less-profitable, lower-tier clients may allow you to provide a more boutique experience for your “A” clients and high-potential relationships and give you time to focus on markets that are appropriate for your business.

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Tiffany MarkarianLetting Go of Less Than Profitable Clients