Financial advisors don’t struggle with closing ratios because they lack intelligence or credentials. They often struggle because they underestimate the importance of people skills, proper discovery, and persuasion. Selling is not separate from advising; it’s what allows advising to happen. Selling skills are still the foundation of advice.
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All posts tagged closing skills
The Hidden Reasons Why Clients Leave Their Financial Advisor
by Tiffany MarkarianLoyalty isn’t built overnight, but many clients will leave their financial advisor. It comes down to consistency and actions over time. In a world dominated by digital communication and complexity, your thoughtful, human actions become the greatest differentiator in your client experience. Learn the 8 hidden reasons why clients leave their financial advisor, so you can avoid the unintentional faux pas that might cost you a relationship that you felt was rock solid.
Read More5 Sales and Marketing Missteps Financial Advisors Often Make
by Tiffany MarkarianFinancial advisors grow through client acquisition and retention. Yet, many advisors often make missteps in the sales and marketing process. This can limit their ability to close new relationships and increase their assets under management. Understanding the five common sales and marketing missteps advisors make can help you refine your approach and build a more sustainable, predictable business.
Read MorePowerful Closing Skills
by Tiffany MarkarianAs a financial advisor, you are not just giving advice; you are using closing skills to encourage prospects to take positive action. You are persuading prospective clients to do business with you. It requires strong sales and people skills. You may have all the competence and technical knowledge in the world, but if a prospect doesn’t agree to do business with you, you will lose the sale or business opportunity.
Read MoreOvercoming Prospect Indecision and Delays
by Tiffany MarkarianOne of the many challenges financial advisors face is dealing with prospect indecision and delays. Despite the importance of financial planning, prospects often delay taking the next steps. In this article, we’ll delve into several reasons behind a prospect’s delay and how advisors can address these roadblocks effectively.
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Storytelling in the Planning Process
by Tiffany MarkarianWhether you are a financial advisor trying to engage new clients or a recruiter trying to engage new advisors, storytelling in your initial planning meetings sets the tone for the relationship. But whose story are you telling?
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