Social media content and marketing is key. The challenge is finding time and good ideas for compliance-approved material. Below are 10 easy ways to keep your social media content pipeline full. These 10 featured strategies will help you avoid going weeks or months at a time without posting any updates.
1. REPURPOSE PAST POSTS
Many financial advisors and professionals think you can only post the same content once. Social media posts should be used multiple times to get traction! If you previously shared an article, post it again a few weeks later with a different title or image. Social media influencers use this strategy often to ensure their followers never miss a post.
2. SPECIAL INTEREST DAYS
Special interest days provide unique social media content ideas. National Day Calendar is an online website that provides a full list of unconventional appreciation days on their “Calendar At-A-Glance” tab. Examples include:
- March 13th – K9 Veteran Appreciation Day
- June 1st – National Cancer Survivor’s Day
3. BUILD A SOCIAL MEDIA CONTENT CALENDAR
When you create your annual business plan, make sure you build a Social Media Content Calendar. You can build a template for the next 12-months based on events you know will be happening – or choose a different financial theme each month. Once your Social Media Content Calendar is built, you can research compliance-approved content that fits each theme in advance. This takes the pressure off in planning content.
4. PRE-SCHEDULE YOUR POSTS
Once you have your Social Media Content Calendar built, you don’t have to create content every day. Facebook allows you to pre-schedule posts on your company page up to 6-months in advance!
5. RECYCLE OLD POWERPOINTS
If you host or attend seminars, repurpose the compliance-approved presentations for content ideas. There are probably 3 to 5 different strategies featured in each presentation that could be ideas for content.
6. SHARE CONTENT AS A GRAPHIC
Social media posts that use pictures have the highest engagement. There are several apps that can help add visual effects to your content:
Word Swag – allows you to add a quote or text to an image. There are premium features that also allow you to add your logo. You can share a post this week and share it again later using a different image.
BrainyQuote® – allows you to share a famous quote as a graphic.
Canva – enables you to create content or posts quickly and easily, even if you have little to no graphic design skills.
7. INDUSTRY AWARENESS MONTHS
There are several months designated to celebrating financial and insurance concepts, including Disability Insurance Awareness Month in May, Life Insurance Awareness Month in September and Long-Term Care Awareness Month in November. Each of these opportunities can be turned into multiple content posts per month for the respective topic.
8. MONITOR YOUR COMPETITORS
Let’s face it…some of your competitors are great at social media. You don’t need to follow the competition but monitor what they are doing. They may have stumbled on great sources for compliance-approved content that you can use as well.
9. FOLLOW THE INFLUENCERS YOUR CLIENTS FOLLOW
Follow the top social media influencers for each target market you work in. You may be able to submit their articles for compliance-approval and share their content.
10. YOUR COMPANY CULTURE
Clients love to see photos of you in the community or in the office. Examples include:
- Attending professional development events
- Volunteering for a charity
- Anniversaries / employee birthdays
- New team members hired
These 10 social media content ideas will help you drive more engagement from your followers and showcase the resources and value that make you and your team distinct.
Tiffany Markarian has been helping financial advisors and professionals advance their business and marketing momentum since 1995. She is a frequent author for industry journals and a keynote speaker for professional associations, firms and broker/dealers. She can be reached at tiffany@advantusmarketing.com or Twitter @AdvantusMktg.
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