value

All posts tagged value

Is Your Value Proposition Valuable?

by Tiffany Markarian

Financial advisors are always trying to set themselves apart in this crowded marketplace. One of the ways they attempt to do this is through a strong value proposition. A value proposition is a statement that articulates in clear terms the value you and your firm provide. It is one of the most powerful elements of your brand. The big question is: Is your value proposition valuable?

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Tiffany MarkarianIs Your Value Proposition Valuable?

Is Communicating Your Value Missing the Mark?

by Tiffany Markarian

Communicating your value for Fee-Only advisers has become a competitive undertaking. It is complicated by fee pressures, access to affluent clients and an ever-evolving service model. Advisers try to set themselves apart from others, but in many cases, the message is missing the mark.

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Tiffany MarkarianIs Communicating Your Value Missing the Mark?