Why Many Financial Advisors Struggle with Closing Ratios
Financial advisors don’t struggle with closing ratios because they lack intelligence or credentials. They often struggle because they underestimate the importance of people skills, proper discovery, and persuasion. Selling is not separate from advising; it’s what allows advising to happen. Selling skills are still the foundation of advice.
5 Sales and Marketing Missteps Financial Advisors Often Make
Financial advisors grow through client acquisition and retention. Yet, many advisors often make missteps in the sales and marketing process. This can limit their ability to close new relationships and increase their assets under management. Understanding the five common sales and marketing missteps advisors make can help you refine your approach and build a more sustainable, predictable business.
What Ensemble Practices Can Learn from Classic Rockers
Reprinted with permission from the April 2, 2019 issue of ThinkAdvisor. © 2019 ALM Media Properties, LLC. Further duplication without permission is prohibited. All rights reserved. Let’s talk about the power of multi-advisor practices in the wealth management industry — also referred to as “ensemble practices,” based on the work of Philip Palaveev. You can chart the course and issues many practices encounter to a lesson learned from the legendary classic rock bands and artists of our time.
How to Write a Must-Read Professional Bio
There are many personal branding tools you will use throughout your career and your professional bio is one of the most important. Your professional bio delivers a relevant story about you and how your experience benefits prospective clients. While a resume can be dry and straightforward, a professional bio ties your achievements to the outcomes you bring clients. The art of writing a must-read professional bio is simple, make it meaningful to the clients you want to serve.
Is Communicating Your Value Missing the Mark?
Communicating your value for Fee-Only advisers has become a competitive undertaking. It is complicated by fee pressures, access to affluent clients and an ever-evolving service model. Advisers try to set themselves apart from others, but in many cases, the message is missing the mark.
The BIG Mistakes Made With Digital Marketing
Digital marketing allows you to reach a vast audience of prospects and clients with one click – and therein lies the problem. When done incorrectly, digital marketing can quickly become a passive aggressive strategy. The prospects or clients you are hoping to reach are, in fact, people. They are not leads. To truly engage people, you need to present your content in a way that makes them want to engage.
Top 5 Strategies for Virtual Business Growth
Being in a virtual environment does not have to impair your ability to revitalize your business or growth strategy. In fact, working from home may be your ideal opportunity to do some behind the scenes work on your business. Below are the top 5 virtual business growth strategies you can execute in a remote environment to advance your business momentum.
Getting Results with Niche Marketing
One of the biggest challenges with niche marketing is getting results. There could be a variety of reasons for this, but most often it is due to approaching the market the wrong way. There are a few ingredients that need to happen to find success with niche marketing, not just in the short-term, but for a long-term sustainable approach for your business.
The Flub Many Financial Advisors Make with Affluent Referrals
Referrals are the reward and hallmark of any good business. As such, there are many scripts and approaches financial advisors will use to get new referrals. The challenge, if you ask most advisors, is the referrals they are receiving do not always meet their ideal “A” client profile. There is an inherent flub many advisors are making with affluent referrals.
“Final Four” March Madness Marketing Strategies
It’s March Madness and we are sharing the “Final Four” marketing strategies for financial advisors and insurance professionals There are a plethora of marketing strategies and tools available, but when you try to execute them all, things can get haphazard. We are sharing the “Final Four” tactics that should be part of every effective marketing or business development plan.