Finding a Good Center of Influence Relationship
One question many financial advisors will ask is “How do I get more referrals from my centers of influence (COIs)?” or “How do I go about finding a good center of influence relationship?” It is enticing for financial advisors to expand their network but many soon realize setting up a strategic alliance or a professional COI relationship does not automatically turn on the flow of referrals. There needs to be a marketing and business development strategy in place, clear expectations, and proper due diligence.
Welcome to the Advantus Marketing “Pro Tips” Blog!
On behalf of the Advantus Marketing team, it is our privilege to help you advance your marketing momentum. Our Pro Tips will help you find your focus, generate and retain client relationships and build a more powerful presence in your market. We welcome you as a new member to our blog, and as always, we encourage your comments and feedback as you grow with us. Thank you for taking the time to learn from us. We look forward to learning more about you!
Developing a Niche Market
Whether you are just starting out in your business or managing a successful practice, developing a niche market is one of the most effective strategies for long-term growth. A profitable niche market solves many business challenges, including building significant client relationships and branding yourself in the marketplace.